Lisette Fall-Conroy.

User driven design, illustration, and creative direction. Based in the Silicon valley. 10+ years experience, Senior UX Designer at YouTube.

Animation of a pink rectangular card flipping to reveal different text messages on a dark gray background.
Glowing yellow star shooting across a starry sky with text showing top fan hyped #99 and a button to hype 2K points.

✨ Latest work

Giving fans a stake in their favorite small creator's success

Hype is a brand new monetization product on YouTube unlike anything you've seen before. Through rigorous user testing sprints, we uncovered an unmet need from fans all over the world looking to support their favorite creators.

I am a multidisciplinary creative.

I love solving real problems, and going down deep rabbit holes about products I care about. Right now my passion is niche online communities and cultural phenomenons; how they thrive, what sparks them, and how you can create a space for them on your platform.

I’m currently creating north stars on the monetization team at YouTube, thinking about how fans can support their favorite content creators. Before that, I was helping people find their next favorite mobile game on the Google Play Store, and helping users monitor their finances at JP Morgan Chase.

In my free time, I love cruising around the snow tipped mountains in my latest project car, or painting & illustrating.

A photo of Lisette wearing glasses and smiling in front of a car on a snowy mountain side